Tips for Dental Marketing
The success of any business, even the dental practice, requires marketing. When you want your dental practice to grow, you need to see about 24-50 new coming patients every month. For you to attract new clients, you need to provide competitive products at competitive prices on your dental practice, backed up by quality service. A solid marketing plan is also important for the growth. Therefore, you will need the following strategies to market your dental practice.
The first step is to provide your patients referral programs with bonuses. Those established dental practices always have more than seventy percent growth coming from internal patient referrals. However, the existing patients still do not see your dental practice as a growing business when searching for more patients. For that reason, you need to attract their attention by promising then bonuses on referrals.
The motivation is very simple for patients when you offer broad referral bonus program. You can implement t by providing your existing patient with a referral bonus when they direct new patients to you and they actually come to receive your service. The program has both benefits of engaging patients, both the existing and new ones as well as involving them in your practice. Besides, all you need to do is to give them simple referral cards at the office, or you can attach them into your other practice mailings.
You can as well recognize the target audience and women are preferred the most. About ninety percent of the dental buying decisions are made by women. They are the powerhouse consumers, who want to make the detailed decision for their families. The women want to experience the service being rendered, no on the products. In today’s market, women have plenty of dental practices to choose from. When you use a marketing strategy that will be appealing to the women, you will be adding more traffic to your business. You will need to review carefully your overall marketing image and include your existing collateral and dental practice logo. Women make purchasing decision differently compared to men, as they take a meandering approach.
You are also supposed to give an offer to your patients so that you can beat your competitors. In the strategic dental marketing, it is imperative that you recognize your competitors. When you have competitors in the market, you cannot come and advertise your products at $99 when three of the competitors provide the same product at $4. One visit treatment, before and after school treatments and weekend availability are some of the patient’s conveniences that you need to consider. in short, you need to stand out when you give your patient with what they need at the time they need it.